Include a Charity Week
The Include a Charity Week campaign takes place over one week in September. It is a PR-focused activity to amplify and maximise our message. Aligned with international legacy weeks across Europe and in New Zealand, Include a Charity Week raises the profile of charitable gifts in Wills and provides an opportunity for supporter charities to convey their importance.
Include a Charity Week Roadshow with international speaker Dave Smith
Unlocked the Power of Gift Planning!
Attendees joined us for an exclusive event with international expert Dave Smith, Founder and CEO of the Heaton Smith Group, a leading gift planning consultancy. Dave had a proven track record, securing estate gifts averaging $518,000 for prestigious organisations like Memorial Sloan Kettering, The George Washington University, and The Barack Obama Foundation.
What Attendees Learned:
- The powerful impact of gift planning on both donors and nonprofits
- Best practices in team collaboration and prospect tiering
- How to diversify gift vehicles and enhance staff training
- Insights from the Giving USA Foundation’s “Leave a Legacy Report” and Australian donor motivations
IAC Week Recordings:
Click here
IAC Week 2024 Assets:
Click here to download e-signature
Click here to download banners
Click here to download eDM-header
Click here to download social tile
Click here to download media release
Click here to download videos
Click here to download social stills
Click here to download Include a Charity logo’s
The 2023 Include a Charity Week Roadshow with international experts Dr Claire Routley and Ashley Rowthorn of Legacy Futures
SYDNEY – PERTH – MELBOURNE
In September, the UK’s leading gifts in Wills and legacy experts Ashley and Claire delivered a series of in-person and online events to fundraisers in Sydney, Perth and Melbourne exploring the future of gifts in Wills fundraising and how demographic, technology and marketing changes impact the market.
- What we know about gifts in Wills (Australian market and globally to maximise programs)
- The future of gifts in Wills (demographic changes and the technological revolution.)
Include a Charity Week was held from September 5-11 and we had a stellar line up of events, publicity, collateral and member assets.
The build up to the week began in August with the rollout of new videography, interview pieces and images on socials. We also shared the IAC member assets in the first week of August.
To view the campaigns direction for IAC Week please click here Member Overview event – 26th of July.
To view your member assets please click the link below to download a Zip file (1.4GB):
Download your free guide here
- Please find all the digital assets for IAC Week 2021 including logos, promotion campaign plan and quiz concept here.
- Click to read the Include a Charity 2021 Campaign Report.
Our 2019 event brought in Meg Abdy from Legacy Foresight. Meg has been analysing the legacy market since 2994 when she coordinated the first legacy forecasting project, now known as Legacy Monitor.
Today she is responsible for program management and business development at Legacy Foresight, with particular interests in donor research, in-memory giving and international markets.
- Post Event Report
- Supporter Handbook
- Seminar Presentation: Australian Gifts in Wills 2040
- Workshop Presentation: Monitoring sector trends
- In Memory Insight – the First Three Years – June 2014
- Uncovering the Invisible Legator
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IAC Week 2018 brought in the amazing Gifts in Wills expert, Claire Routley from Legacy Fundraising.
- Post event report
- Supporter Handbook
- Seminar Presentation
- Workshop Presentation
- Momentary filmed Claire Routley’s live seminar presentation, which can be viewed here.
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Supporter handbook here. This handbook is divided into sections on how you can get involved with your organisation. You can view the whole range of supporter assets for Include a Charity Week 2017 here.
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Include a Charity Week 2016
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Please visit our YouTube channel to see previous and current campaigns.
