Why join us
Benefits for your organisation
Include a Charity is a campaign made up of over 100 of Australia’s favourite charities covering all different aspects of the community – from medical research, education, the arts, community support, animal welfare and the environment. For more information on our members you can see the full list here (link to full list of charities). Our ultimate goal is to work together to encourage more people to leave a gift in their will so we can generate an additional $440 million for the sector by increasing the number of people who leave gifts in their wills to 15% by 2020.
The current campaign launched in 2011 and is a great example of cross sector collaboration. In 2015, Include a Charity joined forces and became part of the Fundraising Institute of Australia which allows us to share operational expenses, align with best practice and focus our funding on community engagement. Using targeted TV, print, online and radio communications we seek to engage the community to ask them to include a charity in their will. We also undertake sector training, research and campaign within the legal community to normalise the question during the will-making process.
Becoming a member of Include a Charity means you’ll be part of a unique campaign whose sole aim is to increase the number of gifts in wills to charities in Australia and is a powerful resource for charitable organisations to improve the effectiveness of their bequest marketing, by increasing efficiencies and saving money.
Membership provides you with the following:
- Exposure on television and in print media
- A single contact point for all bequest enquiries
- Access to the latest and most comprehensive bequest research
- Access to partners in the legal, financial, and corporate sectors
- Valuable networking opportunities
To learn more about how to become a member of Include a Charity, contact us via email or call 1300 889 670.