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Include a Charity Week

For one week each September, our campaign focuses on Include a Charity Week, a PR-focused activity to amplify and maximise our message. Aligned with international legacy weeks across Europe and in New Zealand, Include a Charity Week raises the profile of charitable gifts in Wills and provides an opportunity for supporter charities to convey their importance.

By working together and concentrating our efforts into a specific week, we intend to demonstrate just how easy it is to include charitable gifts in Wills and help more people understand the huge impact these gifts have on the work that charities do. By highlighting the importance of this area of philanthropy and actively encouraging more people to think about supporting their favourite charities in this way, we will ensure their good work can continue into the future.

Include a Charity Week 2017






Include a Charity Week 2017 will be held from 11 – 17 September.

Join us for a seminar to hear from international gifts in Wills expert, Dr. Russell James

Inside the mind of the bequest donor – a review of neuroimaging and experimental psychology research impacting gifts in Wills marketing

This session will focus on results from Dr. James’ research at the Texas Tech Neuroimaging Institute. He will reveal the latest insights into how donors engage in charitable bequest decision-making and how these findings come together to reveal the deep processes of donor decision-making in planned giving. Not just an academic presentation, this session will present practical, effective and tested approaches to encourage generosity among your planned giving donors.

This event is free for Include a Charity supporter organisations. Other organisations will have the opportunity to pay to attend.

Exclusive opportunity for Include a Charity supporter organisations only

The commandments of legacy gift marketing: a 3-hour interactive workshop with Dr. James

Available only for Include a Charity campaign supporters, Dr. James will be facilitating a complete review of his research and how these can be turned into practical applications for gifts in wills marketing. This session gets to the heart of the issue in gifts in wills fundraising: how do you deliver the right message to the right people at the right time?

Based on Australian and international research in demographics, experiments with words and phrases, neuroimaging and theories from psychology, economics, sociology, and elsewhere, Dr. James will present a comprehensive review of the most critical issues and most effective answers for legacy fundraisers.


Dr. Russell James is a professor in the Department of Personal Financial Planning at Texas Tech University. He directs the on-campus and online graduate program in Charitable Financial Planning. Additionally, he teaches Charitable Gift Planning at the Texas Tech University School of Law.

Dr. James has over 150 publications in academic journals, conference proceedings, and books. He has been quoted on charitable and financial issues in a variety of news sources including The New York Times, The Wall Street Journal, CNN, MSNBC, CNBC, ABC News, U.S. News & World Report, USA Today, the Associated Press, Bloomberg News and the Chronicle of Philanthropy and his financial neuroimaging research was profiled in The Wall Street Journal’s Smart Money Magazine.Prior to his career as an academic researcher, Dr. James worked as the Director of Planned Giving for Central Christian College in Moberly, Missouri for 6 years and later served as president of the college for more than 5 years, where he had direct and supervisory responsibility for all fundraising.

Date: Monday 11 September
Time:  Breakfast seminar: 8.00am – 9.30am; Workshop: 10.00am – 1.00pm
Location: Leukaemia Foundation, Boggo Road Urban Village, 41 Peter Doherty Street, Dutton Park
Read more and register here.

Date: Tuesday 12 September
Time: Breakfast seminar: 8.00am – 9.30am; Workshop: 10.00am – 1.00pm
Location: Legacy, Level 2, 47 York Street, Sydney
Date: Wednesday 13 September
Time: Lunchtime seminar: 12.00pm – 1.30pm; Workshop: 2.00pm – 5.00pm
Location: Cancer Council Victoria, 615 St Kilda Road, Melbourne
Date: Thursday 14 September
Time: Breakfast seminar: 8.00am – 9.30am; Workshop: 10.00am – 1.00pm
Location: Flinders Medical Centre Foundation, Flinders Drive, Bedford Park
Date: Friday 15 September
Time: Lunchtime seminar: 12.00pm – 1.30pm; Workshop: 2.00pm – 5.00pm
Location: Perpetual, 29/2 The Esplanade, Perth

Include a Charity Week 2016

Include a Charity Week 2016 was held from 5 – 11 September.


Include a Charity Week 2016 featured a visit from a respected UK fundraising expert, media interviews and breakfast events for the charitable sector in five cities.

Now part of a worldwide movement, the Australian Include a Charity Week ran 5 – 11 September alongside campaigns in 16 other countries, supported by more than 1000 charities.

This year, the Include a Charity team brought professional fundraiser Stephen George to Australia. With 30+ years’ experience working for some of the UK’s best-loved charities, the former Chair of the UK Remember a Charity campaign posed, according to Radio National presenter Cassie McCullagh, “a compelling argument” for leaving gifts in Wills.

During the week, Stephen undertook a whistle stop tour of Perth, Adelaide, Melbourne, Brisbane and Sydney. “His discussion about developing a better culture of Gifts in Wills across organisations resonated with the audience,” said Include a Charity Campaign Director, Karen Armstrong.

Media coverage was solid with articles in the Daily Telegraph, Australian Lawyers WeeklyFundraising & Philanthropy AustraliaPro Bono Australia and Generosity Magazine.

Stephen George was extensively interviewed by the ABC Radio National program, Life Matters, and other campaign spokespeople gave radio interviews around the country.

Include a Charity Week also featured some great human interest articles with stories about local bequestors appearing in newspapers like Dubbo’s Daily Liberal.

A hearty thank you to all those fundraisers, bequestors and charities who enthusiastically participated in our sixth Include a Charity Week, helping us to try and raise the number of Australians leaving a gift in their Will to 15 per cent by 2020.

Not a supporter of Include a Charity? If you think you missed out on a valuable learning experience, find out more about becoming a supporter of Include a Charity, by contacting Campaign Coordinator Kate Delaney for information.

Include a Charity Week 2015

7 – 13 September.

Imagine a world without your favourite charities and all of the good work that they do. Did you know that a gift left in your Will leaves a lasting legacy? Without these legacies our impact would not be as far-reaching and we would struggle to continue our work. That’s why we are working together as the Include a Charity campaign.

Most of our income comes from the generosity of the general community – whether it is through donations, taking part in our events or supporting those who raise money on our behalf. It is a little known fact however that much of our vital income comes from those who leave us a gift in their Will. You don’t need to wealthy to leave a gift in your Will – no matter what size the gift it helps the work live on.

During Include a Charity Week 2015, we asked the community to consider, when the time is right, and they have taken care of their family and friends, to leave a gift in their Will that will have a lasting impact and help our work live on.

Include a Charity also proudly supported Studio 10 in profiling icons of Australia in the lead up to Include a Charity Week 2015.