Recent research indicates that almost a third of people would be willing to leave a gift in their Will once family and friends had been provided for, but only 12% of Australians actually do.
The goal of the Include a Charity campaign is to encourage more people to leave a gift in their Will, increasing the funds invested in the charitable sector and thereby increasing the positive impact of our collective work. By increasing the number of people who leave a gift in their Will to 15% by 2020, an additional $440 million would be generated for the charitable sector.
The Include a Charity campaign is managed by Fundraising Institute Australia and is a collaboration of over 100 of Australia’s favourite charities, covering a broad spectrum of causes.
We act on behalf of campaign supporters, promoting charitable gifts in Wills to the Australian public, through television, radio, online and print advertising and through Include a Charity Week, held in September each year.
We also facilitate training in the charity sector, undertake research and advocate within the legal community to encourage legal professionals to initiate conversations with their clients about charitable gifts during the Will making process.
Through these activities we aim to raise the profile of charitable gifts in Wills and engage the Australian community by asking them to think about their legacy and to consider including a charity in their Will.
Our 2011-2015 Impact Report outlines our achievements to date and the strategic goals we have set up to 2020.
Campaign supporter benefits
As a campaign supporter of Include a Charity you are part of a unique collaboration, whose sole aim is to increase the number of gifts in Wills to charities in Australia. The campaign is a powerful resource for charities to improve the effectiveness of their bequest marketing, by pooling resources, increasing efficiencies and saving money.
Becoming a campaign supporter provides you with the following benefits:
- Exposure on television, radio, online and print media
- A single contact point for all bequest enquiries
- Access to the latest and most comprehensive bequest research
- Access to partners in the legal, financial, and corporate sectors
- Valuable networking opportunities
If you are an existing campaign supporter and would like to know how you can get more involved then please contact us.